YAMILCA RODRIGUEZ
CREATIVE BRAND STRATEGIST
Yamilca Rodriguez is an innovative and creative  design-thinker who helps businesses tackle experience-focused, human-centered, and strategic vision challenges-from orchestrating a highly complex global innovation strategy to envisioning the future consumer needs.
Yamilca has held leadership roles in Design across the Procter and Gamble Company, including work on brands like Olay, SK-II, DDF, Venus, and Oral Care. Throughout her career working on brand strategy, consumer design, product innovation, and brand identity, and has led more than 70 design thinking and creative brainstorming sessions across multiple countries, brands, and categories. Yamilca has been a speaker at TEDx Taylor Park and published by Forbes, Today's Women, Courier-Journal, The Voice-Tribune, Style Blueprint, and Tops Magazine.
Highlights
of expertise
TEDX SPEAKER
ARCHETYPE BRAND ESSENCE
DESIGN THINKING WORKSHOPS
BUILDING BILLION DOLLAR BRANDS
BRAND DEVELOPMENT
INNOVATION STRATEGIES
PERSONA DEVELOPMENT
TEDX SPEAKER
ARCHETYPE BRAND ESSENCE
DESIGN THINKING WORKSHOPS
BUILDING BILLION DOLLAR BRANDS
BRANDS DEVELOPERNT
INNOVATION STRATEGIES
PERSONA DEVELOPMENT
how i work
Discover your Brand Essence through creation and design. A thriving business can have an impact as long as we stick to your values.It's the type of business that allows you to truly live a legacy on your terms while deeply knowing that you're serving your target and creating the impact you were meant to make. Working with The Archetype Method, you can gain a stronger understanding of your customer.

Envision your future customer needs, boost customer adoption, and drive powerful product or service demand.

Past career
Ispent 13 years as part of Procter and Gamble where I worked with advertising agencies to deliver on brand strategy..

Iam an innovative and creative design-thinker who helps organizations tackle experience-focused, human-centered, and strategic vision challenges—from orchestrating a highly complex global innovation strategy to envisioning the future consumer needs within a number of consumer categories and developing user experiences across multiple channels.
how i work
Discover your Brand Essence through creation and design. A
thriving business can have an impact as long as we stick to your values.
It's the type of business that allows
you to truly live a legacy on your terms while deeply knowing that you're serving your target and creating the impact you were meant to make. Working with The Archetype Method, you can gain a stronger understanding of your customer.

Envision your future customer needs, boost customer adoption, and drive powerful product or service demand.

Past career
Ispent 13 years as part of Procter and Gamble.where I directed and managed design agencies 

Iam an innovative and creative design-thinker who helps
organizations tackle experience-focused, human-centered, and strategic vision challenges—from orchestrating a highly complex global innovation strategy to envisioning the future consumer needs within a number of consumer categories and developing user experiences across multiple channels.
SKILLS / PASSION


design tHinking professor
at the university of louisville

fashion show producer and director

ayurveda specialist

yoga certified teacher

enneagram life coach

deepak chopra university
perfect health instructor



hire me to speak


       contact@yamilca.com

                 @msyamilca

www.brandarchetype.co  (FREE Personality Quiz)